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Kraft Heinz is getting into the alcohol market with its model, Crystal Gentle.
The corporate introduced on Tuesday it will likely be introducing Crystal Lireaght Vodka Refreshers at sure Northeastern retailers this month.
The upcoming refreshers will characteristic a “scrumptious mix of Crystal Gentle’s signature flavors, triple-filtered vodka, and lightweight carbonation,” Kraft Heinz stated.
Kraft Heinz unveiled the Crystal Gentle Vodka Refreshers on March 4 (Kraft Heinz Firm)
The corporate touted them because the “lowest-calorie ready-to-drink cocktail in the marketplace.”
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In response to Kraft Heinz, the calorie depend for a Crystal Gentle Vodka Refresher will clock in at 77 energy with zero sugar. Their ABV can be 3.8%.
The corporate will provide Wild Strawberry and Lemonade flavors in the course of the preliminary launch. They are going to are available in $9.99 four-packs, the corporate stated.
With the Crystal Gentle Vodka Refreshers, Kraft Heinz indicated it’s seeking to construct on buyer use of Crystal Gentle as a mixer and capitalize on growing demand for “lighter, lower-calorie cocktails.”
“Almost one-in-five” Crystal Gentle prospects make cocktails utilizing the model’s drink mixes, in line with Kraft Heinz. The corporate additionally stated virtually 40% of those that drink laborious seltzers have a choice for drinks with an ABV under 4%.
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“With tens of tens of millions of social media movies showcasing artistic methods to combine Crystal Gentle into cocktails, making a scrumptious lower-calorie vodka refresher was a pure step for us. We’re bringing followers a ready-to-drink model in a brand new format – now with a light-weight, refreshing twist – providing the identical signature flavors they know and love,” Kraft Heinz Director of Beverage Mixes Jeremy Kross stated.
In response to Kraft Heinz, the calorie depend for a Crystal Gentle Vodka Refresher will clock in at 77 energy with zero sugar. Their ABV can be 3.8%. (Cheng Xin/Getty Photos / Getty Photos)
The corporate is seeking to carry extra Crystal Gentle Vodka Refresher flavors and multipack choices as a part of an growth in 2026.
Within the U.S., the marketplace for ready-to-drink cocktails hit a worth of $903.4 million final yr, in line with Grand View Analysis.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| KHC | THE KRAFT HEINZ CO. | 31.32 | +0.61 | +1.99% |
A few of Kraft Heinz’s previous forays into alcohol have included the Velveeta Veltini and the Claussen Spritz.
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Along with Crystal Gentle, well-known manufacturers like Oscar Mayer, Jell-O, Gray Poupon, Lunchables, Classico and Philadelphia fall beneath the corporate’s umbrella.
Kraft Heinz noticed $25.8 billion in web gross sales over the course of 2024, a 3% drop in comparison with the prior yr. Its annual web earnings, in the meantime, narrowed from $2.85 billion to $2.7 billion.
