dynamicwavestudio 
Drop the perfectionism and simply run a scrappy, imperfect 30-day experiment. You’ll study heaps!
I’m in the course of a 30-day LinkedIn experiment.
It appears well timed, on condition that Twitter/X has develop into a bin hearth, and Mark Zuckerberg immediately appears intent on sending Fb and Instagram the identical approach. TikTok in the meantime has troubles of its personal, with a doable ban on the app looming within the US.
Simply to be clear: when you’ve got a following on any platform and it’s producing give you the results you want, please don’t let me put you off utilizing it. However for many people, it could be time to start out exploring new and higher methods to share and promote our work.
Earlier than stepping again from social media solely, nonetheless, I’m posting day by day on LinkedIn, simply to see what occurs.
Why LinkedIn?
- It’s a platform about work, and inventive work is what I’m most all for.
- The platform has over a billion customers in additional than 200 nations, however solely a tiny fraction of them submit commonly. So that you’re extra more likely to have your content material shared and seen than on many different platforms.
- There’s a good bit of shouting, bragging and wannabe gurus promoting programs or sending chilly DMs providing to get you extra purchasers/10x what you are promoting/different unproven guarantees. However far fewer trolls. Thus far, feedback on my posts have been heat and pleasant.
- Even if you happen to not often submit, you would possibly wish to verify that your profile is crystal clear on what you do and who you get pleasure from working with. Rising numbers of creatives inform me they get fascinating and well-paid work by way of LinkedIn. It’s been fairly some time since I’ve heard that about different platforms!
- The extra I take advantage of it, the extra my feed is crammed with related posts and folks I’m all for. The alternative appears to occur now on different social channels.
So what’s the experiment?
Merely to submit, day by day, about inventive work, and attempt to touch upon not less than 10 posts by others writing on that topic.
I’m on the half-way level now, and I’ve 42 new followers. That’s hardly spectacular, however 1) I began on January 1, when hardly anybody is considering work; 2) It’s greater than I’ve ever gained by posting day by day on different platforms.
As for revenue: one individual booked a one-to-one session with me after studying a submit. And not less than three folks booked my January workshop after studying about it on LinkedIn.
And what occurs after 30 days?
On the finish of January, I’ll both give up, or keep on for 2 extra months. By then, I often have sufficient info to resolve whether or not to make one thing everlasting.
I discover 30 days is sufficient time to know if you wish to lengthen the experiment; 90 days offers you time to tweak it slightly, alter it to your individual fashion and preferences.
And after 90 days?
I take a look at the outcomes, and contemplate questions like this:
- Is it serving to my enterprise?
- Is it serving to the creatives I wish to assist?
- Am I connecting to new and fascinating folks?
- Am I having fun with it?
- How a lot time does it take, now I’m within the behavior?
- Does it really feel value that point/power?
- If I wish to proceed, are there methods I can create, or different methods of creating it simpler?
Experiments will be about something.
Work, play, self-care.. You would possibly wish to experiment with a brand new revenue stream. A special inventive strategy. A private challenge. A brand new train routine.
Experiments needs to be as easy and as playful as doable. Ditch your perfectionism, for now. Begin with the simplest, scrappiest doable model of no matter you wish to strive.
It’s not about getting it working brilliantly, or shopping for plenty of new equipment or costly software program. It’s about seeing the way it feels, if it helps, if it’s one thing you wish to develop and enhance on.
There’s no failure right here, no judgement. Solely information, curiosity – and studying.
So what experiments will you run in 2025? Let me know the way they go!
