A duck might glide graciously throughout the water, however underwater is the frantic kicking of its toes. The Stanford Duck Syndrome is an expression that originated at Stanford College about college students presenting a peaceful and relaxed posture whereas truly being anxious to outlive the pressures of a troublesome faculty atmosphere.
The identical could be utilized to social media when customers painting a curated picture of themselves however, in actuality, are having hassle making ends meet.
Sitting Duck
Or, as designers, now we have to take care of ourselves as imposters as we pile unrealistically excessive requirements on ourselves. The issue intensifies if subjects like synthetic intelligence (AI) and job replacements coerce folks to behave in direction of what their corporations and groups predict from them.
The reality is that even firm executives are having a particularly onerous time decoding the fast adjustments to expertise and their atmosphere.
In a podcast with Brene Brown and futurist Amy Webb, Webb acknowledged we live in one of the vital complicated operational environments within the final twenty years. It’s because, in contrast to typical tremendous cycles of a dominant expertise, Webb predicts that there are three applied sciences on the identical time: AI, wearables, and biotechnology.

The time period technology transition, or Gen T, describes a interval once we are going by means of an unprecedented quantity of change quicker than we’re most likely able to managing. In different phrases, all of us are sitting geese, making an attempt to remain calm throughout a interval of transition.
How, then, can we navigate the stormy seas of change?
Apparently, there may be one other duck that might assist.
And the story goes like this:
Whereas an undergraduate at Imperial School in London, Dave did a whole lot of work with a analysis assistant named Greg Pugh, the most effective builders Dave has identified. For a number of months, Greg carried round a small yellow rubber duck, which he’d place on his terminal whereas coding. It was some time earlier than Dave had the braveness to ask…
Why the rubber duck?
Whereas the story originated from The Pragmatic Programmer by David Thomas and Andrew Hunt, the idea of talking your technical issues to a rubber duck turned a well-liked apply amongst builders, often known as rubber duck debugging.

The premise is straightforward. There are occasions when issues resolve themselves after chatting with a listening co-worker, however when your co-worker isn’t accessible, a rubber duck could be sufficient as a prop to immediate you to talk your thoughts.
You may assume a GPT agent might work as a very good substitute, however the hassle with a chatbot is the earnest response in anticipation of including worth. And that’s due to its banal command-line chat interface, like ChatGPT. With none output, the human thoughts is left questioning whether or not the receiver is listening. With an excessive amount of output, the human thoughts can also be left questioning whether or not the receiver is listening.
Any inanimate object will do, however what I’ve discovered to work higher are objects with anatomical or facial options. Coincidentally, a rubber duck was chosen, most likely with this in thoughts, which helped make it right into a digital meme that might simply unfold throughout the developer neighborhood.
Frameworks as a lifebuoy
So, let’s lengthen the thought of the rubber duck. Cease paddling and deal with staying afloat. With the suitable strategies, turning into a human lifebuoy sustains your power to focus. Solely then, by making use of broad strokes, are you able to glide extra effortlessly throughout the water.
In truth, frameworks are similar to life buoys. Not software program frameworks, however a scientific visible diagram encapsulating the concepts or beliefs of a plan. They try to supply simplicity for complicated issues. In accordance with design researcher Jan Chipchase, an excellent framework simplifies complicated information or concepts and turns into a touchpoint for stakeholders to interact with the bigger physique of analysis. As such, frameworks condense findings to create significant functions.
Let’s see a framework in motion by utilizing Dave Snowden’s well-known Cynefin framework. Cynefin, which additionally means habitats in Welsh, presents 5 decision-making environments: clear, sophisticated, complicated, chaotic, and confusion.

Within the earlier situation of tremendous cycles, we’re seemingly experiencing a posh/chaotic context with the present applied sciences. Although not prescriptive, the Cynefin framework presents positioning and a plan of action to work on. We don’t must wrestle helplessly. We now have a set of directions to behave, sense, and reply with novel practices.
At occasions, we might must create bespoke framework to deal with difficult conditions. On this case, let’s mix AI and human-centred insights. By doing so, the framework turns into contextualised and enriched with related data. Typically, having multiple framework may additionally be wanted. A framework portfolio units in when you want to hyperlink a contextually heavy major framework with a common thought.

Steer into the skid
However what occurs when there may be too many adjustments occurring on this supercycle? Actually, the most recent updates within the trade can bathroom us down. Whether or not it’s Google’s newest array of AI options of their I/O 2024 or the most recent launch of GPT-4o by OpenAI, it’s straightforward to really feel overwhelmed and caught up within the waves of expertise turbulence.

Amy Webb associated to a scene a couple of automotive steering into the ice, or icy highway. What this implies is that somewhat than going together with your intestine response of slamming the brakes, which can result in a harmful skid, a driver obtained to embrace the uncertainty and steer in accordance to the skid. With extra highway lined, the automotive step by step stops.
As designers, we have to steer into the skid in our lives. We have to navigate the currents, regardless how turbulent the waters are. We have to recognise that everybody goes by means of the identical chaotic atmosphere. Subsequently, don’t worry about tomorrow, for tomorrow will fear about itself.
As an alternative, deal with the now. Let’s use rubber geese to debug the uncertainties in our lives. As corporations proceed to compete with AI, we too have the flexibility to adapt, by utilizing current frameworks, or creating new ones to make sense of the world.
And over time, we as designer will take any problem, together with tremendous cycles, like a duck to water. We’ll uncover that we’re naturally good at challenges.
Even probably the most ubiquitous objects are become tales. Our topic right this moment is about AI, however utilizing a duck as the item to hyperlink with design, expertise, and different associated disciplines.

As a result of there could be a particular manner of writing tales that may be seen throughout cultures. Usually, plain English is sufficient, however there could be a extra expressive manner of writing when the author needs to solicit feelings or share an ethical.
Idioms and metaphors are such examples. They’re non-literal expressions whose that means can’t be deduced from the true that means of its particular person phrases. When taken actually, they don’t have any that means. Nonetheless, that that means would have been acquainted sufficient to resonate and repeat. Over time, as soon as they join with sufficient folks, the saying carries momentum and spreads.
And tales stick. They’re simpler to recollect than details and figures, however when put collectively, they grow to be very efficient. Psychologist Jerome Bruner’s analysis means that details are 20 occasions extra prone to be remembered in the event that they’re a part of a narrative.
How did you’re feeling about this method? I might love to listen to your ideas and concepts for subsequent writing.
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References
Bruner, J. S. (2003). Making tales : legislation, literature, life. Harvard College Press.
Hunt, A., & Thomas, D. (1999). The Pragmatic Programmer. Addison-Wesley Skilled.
Studio D. (2023, June 19). Visualising analysis utilizing Framework Darwinism. Studio D. https://studiodradiodurans.com/blogs/radar/framework-darwinism
Solar, T. (2018, January 31). Duck syndrome and a tradition of distress. The Stanford Every day. https://stanforddaily.com/2018/01/31/duck-syndrome-and-a-culture-of-misery/
SXSW. (2024, March 10). Amy Webb Launches 2024 Rising Tech Pattern Report | SXSW 2024. Www.youtube.com. https://www.youtube.com/watch?v=5uLSDbh6M_U
The Cynefin Firm. (n.d.). About — Cynefin Framework. The Cynefin Co. https://thecynefin.co/about-us/about-cynefin-framework/
Webb, A. (2024, April 24). What’s Coming (and What’s Right here) (B. Brown, Interviewer) [Interview]. In Brené Brown. https://brenebrown.com/podcast/whats-coming-and-whats-here/