Brazilian graphic designer Breno Bitencourt is thought for his daring, expressive brand designs that push conventional design boundaries. He’s a graphic and industrial designer by coaching and joined Dribbble as a university pupil in 2008 (when it was nonetheless an invite-only platform). Since then, he has carved out a novel fashion and strategy influenced by literature, private experiences, and a dedication to transparency within the artistic course of.

The Dribbble Journey: From Imposter to Icon

Breno has had a way of uncertainty and curiosity about design from a younger age. Rising up in a small city, he wasn’t certain what path his profession would go, however he knew he needed to make a dwelling in design. “I used to be simply making an attempt to determine find out how to earn cash and reside in one other metropolis,” he shares. In school, he stumbled upon an internet design discussion board the place a neighborhood designer invited him to affix Dribbble. “It felt like a prize to me.” Breno had restricted information of design and English on the time, so he relied on a translator to speak. However as his profession and English progressed, Dribbble grew to become considered one of his most necessary platforms.

“It’s the place I realized probably the most about design. I used to be surrounded by the ‘design all-stars’ and felt like an imposter at first, but it surely pushed me to enhance.”

Breno’s need to study from others on Dribbble led him to share his course of unconventionally. He was one of many first customers to add GIFs on Dribbble, and he used them to indicate his design course of from begin to end, in distinction to the tendency for designers to cover their processes again then. “Folks have been stunned by the GIFs as a result of there was this implied esoteric information about design that everybody saved to themselves,” he explains. By sharing his artistic journey, he gained a fame as a considerate and modern designer.

A Daring, Expressive Strategy to Emblem Design

Breno likes to push boundaries as a designer and believes many designers stick too strictly to technical guidelines; his strategy is extra fluid and expressive. “I don’t focus as a lot on the technicalities as different designers,” he says. “For me, creating one thing actual and relatable is necessary.” Breno desires to create easy logos that embody character and life. “It’s exhausting to do, however that’s what I attempt for.”

He incorporates storytelling all through his logos, symbols, and narratives. Breno believes a brand ought to inform a narrative. “It’s about discovering the precise components to create one thing visually spectacular and significant.” That’s why Breno’s design course of relies on openness and collaboration. He’s prepared to embrace his shoppers’ enter even when it results in unconventional concepts. When a consumer suggests one thing wild, he loves it. “The crazier the thought, the tougher it’s, and the higher the answer is perhaps.”

Drawing Inspiration from Literature and Life Experiences

Whereas many designers solely draw inspiration from visible sources, Breno’s artistic course of is closely influenced by literature. “My upbringing was dominated by studying and talking, so the necessity to create got here from wanting to specific myself extra visually.” Breno’s connection to studying and writing has helped form his strategy to design. “Studying has helped me focus, focus, and perceive find out how to assemble concepts. It’s completely different from merely taking a look at visible content material; it’s about feeling the story.”

Studying is a necessary a part of his artistic course of. The deeper meanings behind phrases and the way in which they describe connections encourage him. “I attempt to really feel the flavour of the phrases once I learn. It’s about exploring the nuances and actually experiencing the fabric.” His brand design explores deeper feelings and meanings by way of easy but highly effective symbols.

Dribbble’s Function in Breno’s Freelance Success

Dribbble has helped Breno construct an iron-clad portfolio whereas connecting with shoppers searching for one thing distinctive. “Most of my shoppers have come by way of Dribbble. They’re open to ideas, which ensures higher outcomes. They’re searching for recent concepts,” he explains. It’s a extra interactive and collaborative manner of working. Due to this, Breno appreciates Dribbble’s new challenge options, which permit seamless collaboration and fee.

Dribbble isn’t just a platform for Breno; it’s a group that helps him throughout tough instances. “Once I’m feeling much less artistic, Dribbble is a secure harbor that jogs my memory folks admire my work, which provides me the arrogance to proceed working.”

A Private Connection to Design: A Emblem for His Father’s Enterprise

A very significant challenge for Breno was the brand he designed for his father’s native market, which has been handed down by way of generations. “Creating my father’s enterprise brand was a really particular expertise. It provides me nice pleasure when my father tells his buddies I made the brand.” This challenge reminds him of his progress and fuels his need to proceed creating significant work.

“Designers should study from their very own tales and experiences to create one thing distinctive.” Finally, following your instinct will lead you in the precise path.”

The Way forward for Breno’s Design Profession

Breno is trying ahead to exploring new concepts and persevering with to push the boundaries of his design observe. “My future is at all times a thriller,” he says. “However I do know I’ll at all times comply with my instinct, aiming to make my work extra expressive and human.”

In his design journey, Breno has discovered a group that helps him and helps him join with shoppers who’re captivated with creativity and authenticity.

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